CLEAR COMMUNICATION
FOR A HEALTHIER FUTURE
Hysterika is a specialist creative communications studio dedicated exclusively to women’s health. We combine scientific understanding, thoughtful design and creative content to help organisations communicate complex ideas clearly and accurately.
I founded the agency to bring those capabilities together for organisations advancing women’s health. Whether you’re explaining research, introducing a technology or educating an audience, we help you communicate what matters and why.
Founder & Lead Creative
Founder of Hysterika
I’m Jade Newman, a scientific designer with a First-Class BSc in Biomedical Science and two decades of experience in design and scientific content.
Across healthcare, medical communications, and scientific publishing, I’ve translated complex research into publication graphics, illustrations, infographics, and presentations. Working with editorial teams and scientific reviewers has taught me to look closely at both the science and how people will understand it.
I founded Hysterika to bring that experience into a studio focused entirely on women’s health - where understanding the science is integral to communicating it - supporting the people working to improve understanding and care.
WHY 'HYSTERIKA'?
Hysterika is inspired by the Greek word hystera, meaning uterus, the root behind “hysteria” and “hysterectomy”.
The name acknowledges a history in which women’s health was often misunderstood or dismissed. Ancient theories described a “wandering womb”, attributing symptoms to a uterus believed to move around the body.
Later ideas about “hysteria” continued to shape how women’s experiences were interpreted.
Hysterika reclaims that association through a commitment to evidence, understanding, and respect.
The name connects our work to that history and reminds us why accurate communication matters today: the language and images used in healthcare can influence what people understand, whose experiences they recognise and which questions they ask.
WHY WOMEN'S HEALTH
AND WHY NOW?
Women’s health is receiving greater attention. Maintaining that momentum means supporting new ideas with scientific evidence, addressing gaps in understanding, and improving access to healthcare.
ACROSS THE WHOLE BODY
Women’s health includes reproductive and gynaecological conditions, alongside diseases that affect women disproportionately or differently.
UNDERSTANDING THE EVIDENCE
Clear communication helps clinicians understand emerging evidence, patients understand their options, and organisations explain the value of new approaches.
SUPPORTING PROGRESS
Research and innovation need communication that helps clinicians, patients, investors and policymakers make informed decisions.
WHAT WE'RE WORKING TOWARDS
We want women’s health communication to be as thoughtful, rigorous and innovative as the work behind it.
We want to be a trusted partner for organisations advancing the field, making important science easier to understand and use.
Every piece of communication should leave people understanding more than they did before.